Case Study: Look Upstate NY
The award-winning economic development
campaign exceeded goals.
New York State Electric and Gas (NYSEG) and Rochester Gas & Electric (RG&E) contribute to the economic health of the communities they serve by offering assistance to businesses seeking to grow in upstate New York.
Goal: to generate inquiries from businesses searching for incentives to expand or relocate in upstate NY.
Solution: the award-winning economic development concept – Look Upstate NY – attracted inquiries from six targeted industries: pharmaceuticals, agriculture, food processing, imaging & optics, advanced materials and precision manufacturing, generating referrals from local economic development agencies. The communication program that includes PR, advertising, website, sales collateral, direct mail and trade shows continues to attract the attention of qualified companies seeking to expand or relocate in the area.
Results: economic development inquiries have exceeded Look Upstate NY goals for five years straight, resulting in millions of dollars in capital investment and hundreds of high-quality jobs in upstate NY.
