Case Study: METTLER TOLEDO Hi-Speed
This 10-minute product launch video was segmented into modules used individually or in combination as trade show displays, sales presentation tools and DVD mailers.
Hi-Speed Checkweigher, known for 50 years as a provider of dependable and cost-effective packaging inspection equipment, sought to introduce a state-of-the-art scale for food packaging.
Goal: to sell the new X-series checkweigher to large food packaging companies with significant clout in the food processing industry.
Solution: an integrated program including video, ads, brochure, direct mail, trade show, press relations and a demo bus tour – focused on customer benefits that made X-series uniquely suited to demanding food packaging environments. The new machine saved labor, decreased downtime and tightened control.
Results: customers could see the return on investment from the benefits the X-series offered. Today, many of the features and benefits introduced in the X-Series are carried across several machines in Hi-Speed's line, helping to make Hi-Speed machines the best selling checkweighers in America.
