intent to buy

Question How well will this product sell?

Answer Don't spend 10 times as much to test a product with advertising when research can test price points, product appeal and promotional effectiveness in advance.

 

NYSEG - Catch the Wind

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SMS branding strategiesSMS new product analysis and launchSMS intent to buySMS competitive inteligenceSMS research surveysSMS focus groups

Who is willing to pay for Wind-generated electricity? We helped New York State Electric and Gas identify "markets of opportunity" to save a lot of green.