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The BIG idea "Personally Yours" helped build a culture, through training, incentives, new products and advertising, that differentiates the credit union from other financial institutions as part of what makes this well-branded organization tick.

the BIG idea

Question What marketing concept will put you miles ahead of your competition?

Answer Take advantage of the fact that big ideas get attention. Big ideas are
remembered. Big ideas influence opinion. Big ideas sell.

 

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