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romise a benefit, Amplify the benefit, Prove the benefit, and Ask for action –
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Women Only Weekends ad

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the BIG ideaadvertisinggraphic designcopywritingTV, radio, video, multimedia productiondirect marketingwebsitessignage, exhibits and tradeshowscorporate identity

magnifying glassThis ad promises that you'll be recharged and refreshed by spas, museums, and winery tours, and offers proof by playing to an "existing belief" that time passes quickly with old friends and asks the reader to visit WomensOnlyWeekend.com.