Find PAPA in every ad we produce because we've proven that when ads –
Promise a benefit, Amplify the benefit, Prove the benefit, and Ask for action –
you get results.
This ad promises that you'll be recharged and refreshed by spas, museums, and winery tours, and offers proof by playing to an "existing belief" that time passes quickly with old friends and asks the reader to visit WomensOnlyWeekend.com.