Part of a five-commercial branding campaign that included TV, radio, direct mail and internal communications, this TV spot (also for Corning Credit Union) features a CCU staffer who clearly cares about his job and his customers.
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A strong, stable, and independent 'hometown' bank based in Ithaca, NY -- the Tompkins Trust Company engaged SMS to
help position and promote its trust and investment services department. The initiative began by reaching out to customers to conduct benefits testing, ranking department characteristics like "responsiveness," "independence," "security," among others - which, in turn, impacted the tone and tenor of messaging. |
Columbian Financial Group offers cost-competitive life insurance coverage especially attractive to lower-income policy holders nationwide. To grow its business, SMS assisted the CFG in a range of ways, beginning with a thorough analysis of the company's database to isolate key demographic and psychographic characteristics of "ideal," longstanding customers. We then (1) helped Columbian identify zip codes and MSAs with populations mirroring the customer profiles we established; (2) conceived of and executed an agent-recruitment campaign in those geographic areas, guided by specific distribution and penetration goals; (3) and developed sales training materials
and promotional tools (e.g.: advertising, literature) for newly recruited agents. |
Cornell Pachily Investment Advisors hired SMS to develop a brand strategy, marcom materials, and the firm's first-gen website that amplified their team's deep experience, commitment to personalized customer service, integrity, and acuity with a wide range of investment instruments and products. The firm has continued to grow and deliver on its brand 'promise,' offering its clientele a full range of investment management, consulting, and planning services.
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Brown & Michaels, PC is a law firm focused on intellectual property rights, research, and protection (e.g. patents, trademarks, copyrights). The practice enlisted SMS to develop a brand strategy reflective of their specialization, resulting in a brand mark, graphic standards, and positioning slogan/tagline - Our knowledge protects yours. The result delighted the firm's principals and have served our client well in differentiating them from a crowded field of regional and national IP experts.
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