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Sandi L. K. Fortune

Multi-Media Director

"Design differentiates."

A talented art director, web designer and account manager, Sandi Fortune's role as multi-media director assures compelling and cost-effective marketing communications for SMS clients.

Sandi works closely with clients to convey the unique value and experience of their product or service, while motivating suppliers to produce high-quality materials at the lowest price and to meet critical deadlines within agreed-upon budgets.

With a Communication Arts degree from Fitchburg State College in Massachusetts and 14 years of advertising agency experience, Sandi brings innovative solutions to each project. Her expertise in branding, print, web and interactive design helps her guide clients to communicate their vision in impactful ways.

Dawn M. Gill

Manager of Direct Marketing

"Persistance is profitable."

A skilled trainer, manager and leader with a proven track record for building effective sales support teams, direct marketing specialist Dawn has over 18 years' experience planning, implementing and managing market research and lead generation programs.

Specialties include building qualified and customized prospect lists, arranging new business appointments with senior management and managing customer and prospect databases.

Communicating with business-to-business prospects via telephone, internet and direct mail, Dawn has significantly enhanced the marketing effectiveness of clients in industries including energy, tourism, market research and executive recruitment.

Matthew Montague

Public Relations Director

"Are your customers reading about you, or your competitors?"

With proven expertise understanding a client's product and promoting its value to customers, Matt finds the right media, then builds relationships with key editors and writers that result in long-term, high value media coverage.

A skilled writer, editor and public relations professional, Matt's work with software start-ups through international corporations positions clients in a vast assortment of trade publications as well as in mass media like The New York Times and National Geographic Traveler.

Matt graduated from SUNY Albany with a degree in political science, and from the Defense Information School. He is the author of a book on crisis communications based on best practices and his real-world experience.

Paula M. Tarallo

Media Director

"Selling is a state of mind."

With over 20 years' professional experience in media planning, media buying, sales training and sales management, media expert Paula's consulting specialties are improving clients' selling skills, implementing cost-effective advertising and publicity programs, and negotiating added value and promotions for media clients in industries ranging from energy to entertainment.

Paula has a bachelor of arts from the University of Pittsburgh, and extensive management and sales training. Prior to joining SMS, Paula was in sales management and executive direction for TV, radio and cable TV - experience that earned her awards for excellence from top-caliber companies such as Time Warner and ESPN.

Pia Cryztal

Vice President of Creative Services

"It's all part of the message."

Adept at creative direction, graphic design, copywriting, brand advertising and corporate communications with more than 22 years' professional experience, Pia delivers effective solutions that achieve client objectives in virtually every communications medium.

Pia's creative specialties include designing brands / materials that differentiate clients from competitors, compelling desired attention and action from target audiences, and managing production processes for cost efficiencies. Demonstrably successful client outcomes continue to be Pia's highest priority.

Pia earned a fine arts degree from Cornell University's College of Architecture, Art, and Planning, with subsequent training in graphic arts technologies management, marketing principles, and advertising account planning.

Douglas C. Smith

President

"What get measured, gets done."

As an expert in marketing research, sales promotion, advertising and PR, Doug's primary role as SMS founder and president is leading the Smith Marketing Services team of communications professionals.
Doug's consulting specialties include evaluating, developing and launching successful new products, using existing services to increase product sales, and defining and prioritizing market segments to increase sales and profits.

Doug has taught marketing at his alma mater Ithaca College, lectured at Cornell University, and completed executive-level education in bank marketing, service selling, discovery driven planning, and customer information analysis.

"My 25+ years of executive and teaching positions, and my hands-on experience in successful businesses, provide me with a deep understanding of how to help clients implement profitable marketing, sales and business programs."