People
The key to our success lies in the company we choose to keep.
Our team has helped many clients turn good ideas into gold.
Douglas C. Smith
President
"What get measured, gets done."
As an expert in marketing research, sales promotion, advertising and PR, Doug's primary role as SMS founder and president is leading the Smith Marketing Services team of communications professionals.
Doug's consulting specialties include evaluating, developing and launching successful new products, using existing services to increase product sales, and defining and prioritizing market segments to increase sales and profits.
Doug has taught marketing at his alma mater Ithaca College, lectured at Cornell University, and completed executive-level education in bank marketing, service selling, discovery driven planning, and customer information analysis.
"My 25+ years of executive and teaching positions, and my hands-on experience in successful businesses, provide me with a deep understanding of how to help clients implement profitable marketing, sales and business programs."
