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How important are search engines?
Most people find specialized websites on search engines - Google is now a verb. Use search engine marketing (SEM) to put your website at the top of key word search results.
How do you reach consumers as they begin planning activities online?
Identify high-traffic regional websites and create awareness by positioning ads on site segments that reach demographic and psychographic targets.
How do you create excitement about your brand in an underperforming market?
Partner with a media outlet and a regional sports team, for example, to reach a key demographic, like parents with kids at home, by using giveaways and sponsorship.
SMS worked with selected media on a hugely successful Corning Museum of Glass campaign that offered kids a glassmaking experience under the guidance of experienced glass-makers, "The Wizards of Glass Making."
How can you maximize the impact of a small marketing communications budget?
Learn how to boost marketing impact at SMS seminars:
Lead management - find out who's hot and who's not
Cross-selling - increase lifetime value and customer loyalty
Productivity training - use in-house staff to reduce costs
SMS seminars provide practical, proven, world-class concepts and tools. Participants leave charged, and ready to develop a personal action plan that immediately increases your sales and profits.
Do you create relationships with the media or do you just place advertising?
All of our media buyers have worked on the selling side of the desk. They know the key to low rates, bonus ads and added value promotions.
SMS negotiates and administers added-value promotions for Finger Lakes Wine Country that run the gamut from online tie-ins to on-air interviews, news stories, and giveaways that result in millions of additional impressions and added reach and frequency for the media campaign.
What's the most efficient way to reach customers with a limited time offer?
Find out why it's most efficient to limit the duration of the buy - a few days to a maximum of two weeks. What medium delivers best results? Let's talk.
When RG&E needed to let residential and commercial customers know they had a choice of electricity and natural gas suppliers, SMS's solution was a coordinated communication program built on the strengths of TV, radio, online, direct and outdoor that resulted in 9 out of 10 customers knowing they have a choice.
Relevant ads work. Try this quiz for a glimpse
of one of the ways we make media effective.
To get superior results, is it more important to pick -
The right media
The right message
The right moment
All of the above
Highlighting one of the Finger Lakes most popular wines, this online promotion added new fans to the already popular Rieslings produced by scores of wineries throughout the region.
SMS search engine optimization techniques established the Convention & Visitors Bureau website in the top 10 for key words tourists use to search for information about Buffalo and Niagara Falls.
