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startegic media planning

Question What's the most efficient way to reach customers with a limited time offer?

Answer Find out why it's most efficient to limit the duration of the buy - a few days to a maximum of two weeks. What medium delivers best results? Let's talk.

 

Rochester Gas & Electric online ad

When RG&E needed to let residential and commercial customers know they had a choice of electricity and natural gas suppliers, SMS's solution was a coordinated communication program built on the strengths of TV, radio, online, direct and outdoor that resulted in 9 out of 10 customers knowing they have a choice. 

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