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sales promotion

Question How do you create excitement about your brand in an underperforming market?

Answer Partner with a media outlet and a regional sports team, for example, to reach a key demographic, like parents with kids at home, by using giveaways and sponsorship.

 

Corning Museum of Glass sales promotion

SMS worked with selected media on a hugely successful Corning Museum of Glass campaign that offered kids a glassmaking experience under the guidance of experienced glass-makers, "The Wizards of Glass Making."

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