What is a surprisingly effective business-to-business sales tool?
Close more sales as you build credibility through relevant proofs of benefit and customer references in easily accessible case studies showcasing your work.
How can your team stay up to date on industry events and news?
We provide a weekly summary of the latest industry news nuggets on topics of interest, such as competitors, customers, contracts and "clips" when your company is in the news.
How can you increase the value of allies to your business?
Keep allies informed with frequent low-cost communications, then encourage efforts on your behalf with easy-action items.
The Finger Lakes Tourism Alliance is made up of 14 counties, each with its own motivations and priorities, so SMS created a weekly email to demonstrate the results of their PR program and to give constituents opportunities to participate.
How can a bad decision ruin your reputation in 30 minutes or less?
Make good decisions about reacting to unexpected, catastrophic events in the press, in the community, and online when you have a crisis communications plan in place.
Bad things happen to good companies and the basic principles always apply – tell the truth, say you are sorry, and tell the people how you will fix it. Knowing that planning and preparedness is critical to a good response, we've helped banks, theater companies, and government agencies reduce the harm and resume business after a crisis.
Are your customers reading about you or your competitors?
Benefit from more, and more positive, media coverage when we identify and build relationships with key media editors to become part of their editorial team.
SMS customized our press relations to match each editor and reporter's preferences in style and content in small, tightly-knit rail media market, resulting in continuing, in-depth coverage of NYAB technologies and the role each product plays in making railroads run better.
Want to make your big event bigger and more valuable?
We'll show you how to manage attendance to include key audiences at your event and how to ensure press coverage for added value.
Tompkins Trust Company celebrated the opening of their new office in a landmark building with the press, their neighbors, the community, and their customers, identified, invited and photographed by SMS, who placed the bank's marketing message.
SMS public relations programs educate and influence
your customers, enhance image and build brand through
highly credible third party endorsements.
> Services > Public Relations
Once a week, we prepare and present pertinent articles from 48 railroad and shipping media and websites and email the result to New York Air Brake's senior management and key marketing, sales, and engineering people.
Hi-Speed Checkweighers play an important role in pharmaceutical production efficiency, but it's much more powerful to show how AstraZeneca ensured clinical drug trial safety and accuracy with "the only company that could adapt their checkweigher to our particular application."
