How can a bad decision ruin your reputation in 30 minutes or less?
Make good decisions about reacting to unexpected, catastrophic events in the press, in the community, and online when you have a crisis communications plan in place.
Bad things happen to good companies and the basic principles always apply – tell the truth, say you are sorry, and tell the people how you will fix it. Knowing that planning and preparedness is critical to a good response, we've helped banks, theater companies, and government agencies reduce the harm and resume business after a crisis.
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