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Step 1: LISTEN
SMS begins every new client relationship - and every new project - with a candid consultation focused on a single, sometimes misleadingly simple, question: What do you want to have happen?

• Do you want to introduce an existing product to a new geographic or vertical market?
• Are you looking to cross-sell a new service to your existing customer base to increase penetration? 
• How about enlisting, training, or motivating sales channel partners?
• Or do you want to build 'buzz' or support among often elusive 'influentials' who can drive product acceptance?

Based on your answers to these questions, we'll help you define and prioritize your goals and metrics. Examine, and if need be acquire, additional data from customers, competitors, or the market at large. And then proceed to building you a fully informed, well-conceived communications approach aimed squarely at your objective.

Step 2: DEVELOP
At this stage, SMS heads to the drawing board, so to speak - where we'll generate a marketing plan, broad-brush creative communications thematics, and complete cost estimates to bring the plan to life... All of them aligned with what we heard and discussed in our initial consultation.

Step 3: APPROVE
This is your first chance to react to and refine our proposed strategy, approach to messaging, and the costs involved in executing the plan. Here again, we'll be listening hard - and, like good counselors, we'll adjust course as needed or, on occasion, 'push back' if we believe your feedback conflicts with your original input.

Step 4: EXECUTE
With your go-ahead in hand, here's where we bring the agreed upon strategy to life. Whether it's buying and negotiating media placements. Reaching out to and pitching editors. Producing your print ad, banner, video/TV spot, or trade show design. Or developing a website, social campaign, or other online initiative. En route, we'll keep you in the loop, manage our time and your budget efficiently, and never lose sight of our original objectives.

Step 5:  REPEAT
Speaking of the original objects, we conclude the process by seeing how the work we accomplished performed relative to goals established at the onset. Did your trade show presence yield solid, actionable, and qualified leads? Did the right people click on your banner and take action on the landing page we set up? Did the trade pubs in your industry pick up your story and run with it? Did we help your sales people sell? Only by answering these questions can we confirm the ROI of our efforts - and, continuously improve.

Put our approach to work for you. Contact SMS today for a free, no-obligation introductory consultation.