To ensure trade show success,
Social Media -- Ground Rules & Guidelines
The original social media content you generate and re-post should be guided by some basic ground-rules as to what constitutes ‘suitable’ material for posts… Not only to help ensure you are focusing on genuine marketing or business objectives, but also to help protect your organization from PR mishaps that can occur in this new territory.
At SMS, we’ve developed these basic — and, by design, generic — guidelines for companies new to the social media landscape. Without question, every corporation will have its own take on what constitutes a worthwhile and trustworthy set of best practices, but we hope this provides a starting framework or springboard for that process. READ THE COMPLETE WHITE PAPER. DOWNLOAD NOW!
4 ways to ensure your marcom program keeps pace with today’s accelerated product development cycles
Times were, the folks developing new products for your company had months, even years to ‘build’ whatever was in the pipeline. And you, as the marketing or marketing communications manager assigned to the project, had more or less the same amount of time to develop a suitably well-targeted, hard-hitting, and on-message marcom campaign to introduce said new products to the universe.
Flash forward to today, and -- whether the new product or service in question is entirely novel to your company or a next-gen version of an earlier offering – there can be no doubt the concept-to-realization timeline is far more compressed. READ THE COMPLETE WHITE PAPER. DOWNLOAD NOW!
A Call for a Better Call-to-action
In an era when marketing dollars are under incredible scrutiny and when the average cost of a single, full‐page ad placements in even the most obscure vertical‐niche publication hovers around $8K (not to speak of the unspeakable cost of insertion costs for consumer publications) – it’s surprising how many print advertisements, direct mail solicitations, and websites oﬀer little in the way of forwarding the sales cycle than the anemic, all‐but‐innocuous “For more information, call 1‐800…” With a little imagination, audience empathy, and preparation on the tracking‐ and fulﬁllment‐end of your organization’s toll‐free line, it’s easy to transform every ad’s “call‐to‐action” (CTA) into a response‐oriented eye opener that will not only create an inquiry – but help to propel the prospect along the sales cycle and reduce cost‐of‐sales through pre‐qualiﬁcation. READ THE COMPLETE WHITE PAPER; DOWNLOAD NOW!
A Recipe for Building Trust in Your Advertising
In our information-overloaded world, grabbing attention is often the sole goal of many advertising campaigns. But after an ad gets noticed, it must then overcome one of the biggest problems in advertising – believability. A successful method for overcoming this lack of trust is to replace the advertiser’s carefully written copy with the voice of the customer. This is the testimonial ad. READ THE COMPLETE WHITE PAPER; DOWNLOAD NOW!