Smith Marketing Services, LLC
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White papers

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To ensure trade show success,
divide and conquer!

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As new generations enter the marketing
profession — and as the tools and
technologies available to incoming and
current  professionals evolve and improve
— it is nevertheless useful to revisit some
of the basic tenants of our discipline which, new bells and whistles aside, may not have changed that much at their foundation. In our estimation, one such category is participation in trade shows.

Here we recap ways to ensure a strong performance and measurable results at your next show. At SMS, we divide the trade show planning process into three distinct and more easily managed stages. Let's take a look at each one, along with some ‘practice what we preach’ examples. READ THE COMPLETE WHITE PAPER. DOWNLOAD NOW! 


DOWNLOAD WHITE PAPER

Social Media -- Ground Rules & Guidelines

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The original social media content you generate and re-post should be guided by some basic ground-rules as to what constitutes ‘suitable’ material for posts… Not only to help ensure you are focusing on genuine marketing or business objectives, but also to help protect your organization from PR mishaps that can occur in this new territory.
 
At SMS, we’ve developed these basic — and, by design, generic — guidelines for companies new to the social media landscape. Without question, every corporation will have its own take on what constitutes a worthwhile and trustworthy set of best practices, but we hope this provides a starting framework or springboard for that process. READ THE COMPLETE WHITE PAPER. DOWNLOAD NOW!


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4 ways to ensure your marcom program keeps pace with today’s accelerated product development cycles

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Times were, the folks developing new products for your company had months, even years to ‘build’ whatever was in the pipeline. And you, as the marketing or marketing communications manager assigned to the project, had more or less the same amount of time to develop a suitably well-targeted, hard-hitting, and on-message marcom campaign to introduce said new products to the universe.

Flash forward to today, and -- whether the new product or service in question is entirely novel to your company or a next-gen version of an earlier offering – there can be no doubt the concept-to-realization timeline is far more compressed. READ THE COMPLETE WHITE PAPER. DOWNLOAD NOW!


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A Call for a Better Call-to-action

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In an era when marketing dollars are under incredible scrutiny and when the average cost of a single, full‐page ad placements in even the most obscure vertical‐niche publication hovers around $8K (not to speak of the unspeakable cost of insertion costs for consumer publications) – it’s surprising how many print advertisements, direct mail solicitations, and websites offer little in the way of forwarding the sales cycle than the anemic, all‐but‐innocuous “For more information, call 1‐800…” With a little imagination, audience empathy, and preparation on the tracking‐ and fulfillment‐end of your organization’s toll‐free line, it’s easy to transform every ad’s “call‐to‐action” (CTA) into a response‐oriented eye opener that will not only create an inquiry – but help to propel the prospect along the sales cycle and reduce cost‐of‐sales through pre‐qualification. READ THE COMPLETE WHITE PAPER; DOWNLOAD NOW!


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A Recipe for Building Trust in Your Advertising

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In our information-overloaded world, grabbing attention is often the sole goal of many advertising campaigns. But after an ad gets noticed, it must then overcome one of the biggest problems in advertising – believability. A successful method for overcoming this lack of trust is to replace the advertiser’s carefully written copy with the voice of the customer. This is the testimonial ad. READ THE COMPLETE WHITE PAPER; DOWNLOAD NOW!


Contact Smith marketing services today for a free, initial consultation.


Hours

M-F: 9am -5pm

Telephone

16072577000

Email

info@onlinesms.com
  • Home
  • About
    • Services
    • Approach
    • What's new
  • Our work
    • Rail
    • Industrial-Tech
    • Healthcare
    • Museums-Nonprofits
    • Financial
  • SMartS
    • White papers
    • MarketingMinds | Blog
    • Informational videos
  • Contact