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SMS created this short commercial for Smith Allergy & Asthma Specialists -- with offices in Ithaca, Corning, and Cortland, NY -- as part of a social media initiative we were also commissioned to handle. Cost-effectively produced using an existing radio spot that we produced for the practice, the video has been instrumental in helping Dr. Smith's firm generate web traffic, inquiries, and awareness.
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SMS was happy to be enlisted by Cornell Cooperative Extension to develop a marketing communications to brand, launch, and promote this educational program (aimed at women in the Upstate New York geographic) focused on the benefits of early breast cancer screenings, exercise, a healthy diet, and other proactive/preventative practices. Our support included branding/logo, graphic standards, copy, design, and assistance with distribution of a series of easy-to-read educational pamphlets made available via primary care Doctors, hospitals, clinics, and cooperative extension offices.
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Smith Allergy & Asthma (no relation!) hired SMS to help expand its Corning, NY-based practice into two nearby, like-sized cities (Ithaca and Cortland). Our involvement included new branding/logo, website, radio commercials, print advertising, collateral materials, and an introductory kit that included an invitation to allergy-education conferences for area pediatricians, GPs, and other primary care facilities.
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Anxiety-free dentistry is a specialty of Dr. Janice Hall Ormsby, DDS, located in our hometown of Ithaca, NY. To help promote and differentiate the practice, SMS developed a series of effecive, sincere, and unrehearsed testimonial ads that recognize how fear and embarrassment can often be barriers to dental treatment - and then demonstrate how Dr. Ormsby's office helped actual patients overcome those barriers.
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SMS helped our client, Smith Allergy & Asthma Specialists, promote two research studies relating to allergies -- via the two video PSAs shown at right. Aimed at attracting participants in the studies, the videos were distributed via the practice's social media properties, targeting geographies surrounding three offices in Ithaca, Cortland, and Corning, NY.
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