SMS is proud to broaden our capabilities and capacity through strategic relationships formed with these proven, reliable, and immensely talented creative allies. "Plugged into" the core SMS team when suitable, all are tried-and-true SMS allies whose contributions -- delivered through seamless collaborative techniques, technologies, and workflow processes -- make our firm a stronger, smarter, and more efficient problem solver for our clients.
Tim Coyne (art director / graphic designer) -- With over 20 years of industry experience, Tim is based in Rochester, NY and is one of Western New York’s leading advertising, marketing, and graphic designers. He is expert in a wide array of design contexts, including print and online advertising, brand identity systems, marketing collateral, website design, signage, package design, and large format displays. Learn more.
Max Hoeschele (A/V & digital media developer) – Specializing in video, audio, graphic, and web-based content development, Max is a recent graduate of the State University of New York at Plattsburgh (BA in Television Production). He excels at effectively and creatively communicating across media, whether the project calls for a guerilla video, radio spot, or web/social-media execution. Learn more.
Andrew Johnson (cinematographer / post production / animation) -- Andrew is a 35-year veteran of the design, production, and animation industries. Operating out of his studio in Baltimore, MD, he offers deep expertise in combining high-end video production, graphics, and animation -- as well as special effects and interactive mobile design. Andrew is a solid strategic thinker, story-teller, and consummate pro who brings high-level experience to any video shoot (including interviews), post-production project, or motion-graphics project. Learn more.
Peter Rafalow (videographer / director) – With over 30 years of experience in the video production business, Peter is adapt at video-based storytelling for corporate, broadcast, web-based, and other contexts. With several awards to his credit, Peter operates out of Syracuse, NY and has skills spanning the entire video process -- from script-writing, pre- and post-production, and managing/interviewing onscreen talent. Learn more
Bob Raymonda (art directors / graphic designer) – For over 30 years, Bob has developed and delivered high-caliber advertising, print collateral, brand ID, illustrations, and other communications solutions from his operation in Syracuse, NY. Fully conversant in all aspects of the process – from concept to final production – Bob is a talented, reliable, and proven team player. Learn more.
Gene Toth (graphic designer / e-learning expert) -- With over 35 years in the graphic arts Industry, Gene is well-versed in the full spectrum of marketing communications tools and tactics, including sales channel tools, brochures, book and catalog design, web sites, maps, and signage. Based in Huntington Beach, CA, he is also a bona fide guru in the arena of interactive, PC-based, and responsive e-learning curriculum and course development, with particular expertise with Adobe Captivate. Learn more.