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Greetings, railway industry member and thanks for taking time to give SMS a closer look. Please begin with a welcome message from SMS Vice President, John Hoeschele, above. Next, check out our work samples below. Then complete the inquiry form at right to arrange a no-cost, no-obligation introductory meeting OR initiate an SMS quote on your next:
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SUMMER 2018 PINT GLASS OFFER: Send us an RFQ, get a RR industry pint glass free!
Click here to learn more.
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Here's what we did at Railway Interchange 2017
A new RI brand-mark from SMS updated the show's previous look, while achieving a balance with the important brand names of the show's association sponsors. SMS also produced responsive logos and a brand-ID kit/set of graphic guidelines that ensured materials provided by other show vendors (e.g.: promotional premiums, way-finding signage, show guide, etc.) had a unified look.
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One in a series of print ads SMS produced for the show, each of which ran in key RR industry trade pubs in months leading up to the event.
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SMS's responsive website for the RI show featured the new RI brand ID; a dynamic homepage (including videos, Twitter feed, and show news); flexible and easy-to-update banners and sliders; and easy access to the show's mobile app, real-time floor plan, and event schedule. Click here or above to see the website up close!
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Here is the official RI 2017 "highlights video" we produced -- featuring show stats, exhibitor interviews, and some attendee perspectives right from the floor.
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SMS was honored to be the show's approved video vendor -- via our promotional "Booth Blast" video package, which shined a spotlight on some of the event's exhibitors. The package included pre- and post-show email blasts to all registered attendees (creating additional value and booth traffic for these same exhibitors) and booth interviews. (Shown here, from left to right, are Plasser American, Stanley Infrastructure, and Pettibone -- all of them REMSA exhibitors and leaders in the MoW segment.)
Once again, SMS lead the booth design and implementation process for our valued client, New York Air Brake. The booth showcased NYAB's wide and well-known array of heavy haul braking and train control technologies... Some of them displayed physically on the floor, while others were spotlighted via A/V presentations and interactive/touchscreens displays.
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We were also excited to have played a role in the conceptual stages leading to the development of the RI2017 booth for American Railcar Industries. Here, our "It's All Here" theme came to life and helped to drive home ARI's single-source advantages to shippers and railroads.
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