You've doubtless heard, and by now, begun to appreciate that video is increasingly the way both B2C and B2B 'consumers' prefer to receive their content. Without getting too deep into why that is the case -- chief among the reasons is how strapped for time we've all become, followed closely and not coincidentally by the Internet's much-improved methods and speeds for delivering video content -- we thought we'd quickly rattle off ways that videos can and should be distributed and even 're-purposed' to help you squeeze every last drop of ROI out of them.
Recognizing you're short on time, yourself -- we'll start by directing you to a 1-page flyer you can download on the subject. While not 100% comprehensive, it can serve as a sort of checklist you can use in your company whenever a video asset becomes available. You can access/print/download it here.
For folks with time enough to hang with me for a couple more paragraphs, here are some real-world examples of what I'm talking about:
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