As new generations enter the marketing profession -- and as the tools and technologies available to incoming and current professionals evolve and improve -- it is nevertheless useful to revisit some of the basic tenants of our discipline which, new bells and whistles aside, may not have changed all that much at their foundation. In my estimation, one such category is participation in trade shows.
As such, I thought I'd recap some of the ways to ensure a strong performance and measurable results at your next such event. At SMS, we divide the trade show planning process into three distinct and more easily managed stages. Let's take a look at each one.
BEFORE THE SHOW:
DURING THE SHOW:
AFTER THE SHOW:
Got a trade show, or two, or a dozen coming up?
Dividing them into these three, bite-sized chunks will help you ensure success. And, as ever, give us a call if you'd like to discuss the possibilities or could use some help. (We genuinely love this stuff!)
-- John H.
Welcome to the official blog of Ithaca, NY-based Smith Marketing Services. Authored by members of the SMS team (we take turns or just chime in when inspiration strikes), MarketingMinds offers up